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Объяснение:

There are two important points to mention about strategies stressing direct-marketing media. First, new products and services, such as fax machines and computer 1 voice-recognition systems, are used in much the same way as direct mail has always been used. That is, a list containing many individuals' names is used to direct contact potential buyers. A new technology, perhaps with 2 conveying or movement, replaces the 3 postal service, but the process is essentially the same. Second, computers are used to 4 develop data bases that can 5 customize the message any individual consumer or household receives. For example, a 6 personalized greeting may appear on a letter that, in addition to sound an advertising message, indicates the name of a local 7 advertiser that sells the brand being advertised. If the data base 8 records the ages of the children in households, the 9 retailer using direct marketing can send coupons only to those households with children in diapers. Furthermore, if the data base also indicates the 10 brand of diapers a consumer regularly 11 purchases, then an advertiser like Huggies can limit the mailing list to consumers who are 12 loyal to Pampers or other competitive brands.