17. Replace each underlined word in the email with a word from the list below that has a similar meaning. Write the number after the word.

consumers 2

mail order 10

producer 1

sales representatives 6

dispatch 7

middleman 4

retailers 3

wholesalers 8

e-business 11

multiples 9

sales forces 5

Date 24 Nov 2000

From: chenement@sunl.valdisere.fr

To: silver@aro.fricbvrg.de

Subject: Planning a distribution system

Dear Sara,

As the (1) manufacturer-producer, we must ensure that products reach (2) customers-consumers with maximum efficiency.

At present we use independent (3) distributors - retailers, but we should consider

better altematives. The following changes need consideration:

Cutting out (4) intermediaries-middleman - this would bring cost savings.

Larger (5) sales teams-sales forces.

Many more (6) reps-sales representatives.

Improved (7) shipment-dispatch systems.

Closer relationships with (8) dealers-wholesalers.

More links with (9) chains-multiples.

More use of (10) direct selling by post-mail order.

Using our website for more (11) selling over the Internet-e-business.

Please call me to discuss these points as soon as possible.

Regards

Alain Chenement

Logistics Supervisor