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Английский язык. Необходимо соотнести темы.
a)Communication impact
b)Forms of communication
c)Advantages and disadvantages of communication
d)Abilities Idenfication
1 In the business world , good communication is important for the daily operation of the company , but can also affect sales and profitability . The two primary forms of communication are one - way communication and two - way communication . One - way communication in business is when the business sends out a message to its customers or employees , but doesn't accept responses from the customers or employees . One - way communication is important because it allows the business to share information with the customers who can benefit from the company's products or services . One of the most common forms of one - way communications in business is advertising . Two - way communication occurs when customers can also respond to the company in business communication . Social media marketing is a form of two - way communication has gained in popularity because it not only allows businesses to communicate with its prospects and customers , but it also allows the prospects and customers to respond .
2 . When communication lines are open between a business and its customers , it can directly affect the sales of the business . When a business effectively communicates to prospects and customers how its products and services can benefit them , it converts prospects into customers . Good communication ultimately boosts the bottom line of a business .
3 . Good communication can take on several different forms . The primary forms of communication are verbal , written and expressed ( body language ) . All forms of communication are used internally and externally in conducting business . Since each person processes information differently , it is wise to communicate with a combination of these forms of communication . For example , some people take in and process information better when they hear it ( verbal ) while others process things better when they can see and read it ( written ) . For this reason , many businesses send out information to their employees and their customers in several different ways . A business owner may conduct an employee meeting where an item is announced verbally so employees can hear the information and watch the body language of the presenter . In addition , an email memo may go out to the employees as a follow - up to the announcement . In promoting its product , a business may follow a similar pattern with its marketing communication to its prospects and customers . An email may go out that contains a video of the business owner making the announcement . A written sales letter may be sent in the mail to the same audience a few weeks later and weekly ads may also be printed in the local newspaper .
4 . When the internal forces of a business are working toward communicating the same message to vendors , suppliers and customers , good communication can also lead to a boost in sales for the business Essentially , good communication creates a win - win situation . The customers who can benefit from the company receive the messages they need to make them aware of the company and to make a purchase , which in turn boosts the sales of the company . Communication may only be beneficial when the message the business is sending is the same as the one received by its customers . If customers misinterpret the message , it can have detrimental effects on a company's sales .
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