Tourism is already Britain’s fifth most important industry and it is also the fifth largest tourist industry in the world. It’s growing RAPIDLY: the number of people employed in the industry increased by more than 50,000 a year.

Britain has a rich and varied cultural heritage. COLOURFUL royal ceremonies attract millions of visitors each year.

London has an international reputation for its historic sites, museums and famous institutions. A city of infinite colour and VARIETY, London is both historic and unceasingly modern, at the forefront of fashion, music and art.  

Historic cities such as Oxford, Cambridge and Bath are visited by large numbers of FOREIGNERS.

People who travel to Scotland, the Lake District and other areas of upland Britain find unique EXCITING places and scenery which can vary over short distances.

Some of the most popular ATTRACTIONS outside London are the Jorvik Viking Centre in York, the Tudor ship in Portsmouth and National museum of Photography in Bradford.