Размещено 2 года назад по предмету
Экономика
от benjigcp
(a) (i) Define market positioning. (ii) Explain why Harley-Davidson felt the need to reposition its brand. (b) Define psychographic segmentation. Use the exampl in this case to support your answer. (c) Explain one way in which Harley-Davidson developed a competitive advantage. (d) Assess the importance to Harley-Davidson differentiation in this case. has of product.